The Problem

The Chicago Moody radio network was unwilling to conduct a traditional “radiothon” in January 2016 for our rescue mission client, but was willing to run 60-second spots at a high rotation.




WHAT WE DID

We focused on listeners providing homeless people on the street a “winter rescue kit” during a brutal winter. Our updated spots and simple "ask" produced a 4-to-1 return for the rescue mission.

MorningStar Mission - Winter Rescue Spot 1

MorningStar Mission - Winter Rescue Spot 2


WHY WE DID IT

Timing: Cold weather was what everyone in the Chicago area was experiencing and talking about.



LET'S TALK

503.682.5810

info@i5810media.com

25375 SW Parkway Ave., Suite 225, Wilsonville, OR 97070