The Chicago Moody radio network was unwilling to conduct a traditional “radiothon” in January 2016 for our rescue mission client, but was willing to run 60-second spots at a high rotation.
WHAT WE DID
We focused on listeners providing homeless people on the street a “winter rescue kit” during a brutal winter. Our updated spots and simple "ask" produced a 4-to-1 return for the rescue mission.
WHY WE DID IT
Timing: Cold weather was what everyone in the Chicago area was experiencing and talking about.