The Problem

In the competitive radio market, this commercial station owned by a non-profit ministry needed to develop a hybrid financial model, using both commercials and listener support for funding.




WHAT WE DID

Our messaging strategy integrated the “community support” concept. When the station conducted on-air fundraisers, we provided listener stories that focused on the value the station provides to the listener.

Spirit 105.3 Seattle – Community Support



WHY WE DID IT

In a word: ownership. As listeners grasped their role in the radio station’s success, their support was overwhelming.



LET'S TALK

503.682.5810

info@i5810media.com

25375 SW Parkway Ave., Suite 225, Wilsonville, OR 97070