Supporters of the rescue mission didn’t have a full understanding of the impact of their gift. Providing a meal does more than meeting a physical need.
WHAT WE DID
We started with the viewers' preconceived idea of what their rescue mission gift would accomplish – relieving hunger – and then moved them beyond that.
WHY WE DID IT
We wanted to add value to the donor’s gift. Providing donors a deeper understanding of the power of their gift generates more loyalty and generosity.