Imagine a radio station talking about your ministry all day – from 6 a.m. until 7 p.m. – with the purpose of raising money from listeners who call or make a gift online.
In a nutshell, that is a radiothon. And we’ve been producing these one- and two-day events since 1997.
Our work includes identifying the right station in your market, then negotiating on your behalf for how the day will sound and how your message will be presented. We craft the message beforehand with your input.
Then, we gather audio stories which are used to promote your radiothon beforehand. We also use the audio stories during the event to motivate listeners to make a donation. We’ll even bring in a specially trained radio host to help manage the day and serve as an on-air spokesperson.
We have a strong track record on radiothons, with an average return of more than 2-to-1. And with first-year radiothons, up to 90 percent of donors are new to the ministry.
Ongoing or periodic radio spot campaigns can be very effective in telling your ministry's story . The campaigns we produce are not typically designed for public relations or branding your ministry. Rather, we write and produce radio spots with a clear, pre-established fundraising goal in mind.
Campaigns are customized to your ministry. Topics can range from promoting a banquet or fundraising event to emergency response or providing strategic support for other development campaigns.